Building Strong Personal Connections in Business: The Key to Success
Troy Reierson, the CEO of Berkshire Hathaway HomeServices Nevada, Arizona, and California Properties, shares his journey into the world of business, starting on his family’s farm where he learned the value of hard work from a young age. From owning his own landscaping business at a young age to now leading a multi-state real estate brokerage, Reierson emphasizes the importance of personal commitment in professional growth.
Integrity is at the core of every decision Reierson makes as a CEO. It’s not just about getting things done; it’s about doing them right, on time, and in alignment with the promises made. For Reierson, real estate is not just a business; it’s personal. It’s about building relationships, earning trust, and fulfilling dreams for both clients and agents.
One of the key lessons Reierson learned early in his career was the importance of under-promising and over-delivering. He recalls fertilizing his customers’ lawns every five weeks without request and at no additional charge, ensuring that each property he cared for stood out. This experience taught him how personal commitment can lead to professional success.
As a leader, Reierson focuses on two key deliverables: providing first-class service that turns clients into advocates and equipping his team members with the tools they need to deliver exceptional service to every client. He believes in going the extra mile to help his agents stand out in the industry and support them in building their own real estate businesses.
To maintain a personal touch within his organization, Reierson hosts monthly mastermind groups for top agents to collaborate, share best practices, and continue growing in their careers. He believes that transparency and accessibility are essential in breaking down barriers and keeping things personal, which is why he includes his direct cell number on his business card.
Reierson emphasizes the importance of building trust and personal connections in business. People want to work with individuals they trust, and by maintaining a personal approach, businesses can differentiate themselves and stand out among the competition. It’s not just about being a vendor or business partner; it’s about being an ally in both personal and professional life.
In his role as CEO, Reierson strives to lead by example and set the standard for a culture of personal connection and high standards of service. He believes that pouring more into others’ cups guarantees that yours will also be filled, and he aims to leave a legacy centered on making his organization and the communities they serve better than he found them.
In the real estate industry, where transactions are facilitated and dreams are fulfilled, personal connections are at the heart of success. Reierson’s journey has taught him the value of personal relationships, genuine leadership, hard work, and integrity. He continues to guide others through the complexities of the real estate industry, always keeping in mind that business is deeply personal.
As CEO of Americana Holdings, Reierson leads Berkshire Hathaway HomeServices Nevada Properties, Arizona Properties, and California Properties under the HomeServices of America, Inc. umbrella. His commitment to building strong personal connections in business serves as a guiding principle for the organization and reflects his belief that success in business is deeply intertwined with personal relationships.
