Building Relationships for Long-Term Success at Cowboy Christmas
For the cowboys and cowgirls who gather each December at the Wrangler National Finals Rodeo, these 10 days are known as Cowboy Christmas. It’s a whirlwind of opportunities to earn a substantial income in a short period, often making the difference between a successful year or a challenging one financially.
Planting Seeds for the Future
At The Cowboy Channel Cowboy Christmas shopping expo in Las Vegas, vendors like Cierra Cadie from Minky Couture approach the event with a different mindset. Rather than focusing solely on immediate sales, they see it as an opportunity to sow seeds for the future. Cadie emphasizes the importance of building relationships with customers, which can lead to larger orders down the line.
The expo, co-located with the RMEF Hunter Outdoor Christmas Expo, provides a platform for over 400 vendors to showcase their products. However, the demand is high, with a lengthy waitlist for those hoping to participate. Cadie recounts her team’s persistence in securing a spot, highlighting the significance of being part of this prestigious event.
Exciting Changes for 2024
The upcoming 2024 Cowboy Channel Cowboy Christmas promises several changes that will benefit vendors and customers alike. With all of Level 1 dedicated to Cowboy Christmas and additional stages for live entertainment, attendees can expect a vibrant and engaging experience. The relocation of the Junior World Finals to a dedicated tent offers improved amenities for participants and fans alike.
Bo Gardner, the vice president of corporate marketing at Las Vegas Events, expresses his enthusiasm for the event’s growth and evolution. He emphasizes the importance of listening to feedback from fans and constantly improving the experience for everyone involved. The attention to detail, from new food and beverage options to enhanced entertainment offerings, reflects a commitment to excellence.
Emphasizing Relationships Over Sales
Despite the focus on business, vendors like Minky Couture understand the value of prioritizing relationships with customers. Winning the Best of Show at the 2023 Cowboy Christmas expo was a testament to their approach of putting people first. Cierra Cadie’s sentiment that “it’s relationships first and business second” resonates with the enduring spirit of this event.
As vendors prepare for another exciting year at Cowboy Christmas, the emphasis remains on fostering connections and creating memorable experiences for all involved. The gift of lasting relationships continues to be the driving force behind the success of this iconic event, ensuring its legacy for years to come.
